Government and the media

A stronger media sector leads to greater government accountability. It also forms a channel for government information that is more credible to the public, as long as the government concerned engages effectively with journalists.

We work with governments to apply a strategic approach to their communications, including establishing fair working practices with the news media. This can range from the full-scale training and re-structuring of a government information service to short courses or workshops for key staff.

Our experts also provide specialist training in election and parliamentary reporting, often involving politicians and officials as well as the journalists themselves.

Other projects include training journalists and other media professionals to report on government affairs.

Handling a pandemic

Some of our programmes are designed to prepare communication professionals to cope with specific situations.

We designed and delivered a training programme to help government officials cope in the run-up to and aftermaths of pandemics, following the outbreaks of bird flu, which saw many governments unprepared.

Our experts trained government officials from Albania, Armenia, Azerbaijan, Bulgaria, Kazakhstan, Kyrgyzstan, Romania, Serbia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan. They were advised on strategic planning, the implementation of policies to calm public fears and the speedy distribution of accurate information.

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