Advertisers will pay more to put their advertising on pages with “quality content.” The claim would be nothing unusual coming from a newspaper chief. But Tim Armstrong isn’t fighting to keep print alive. As the former head of US ad sales at Google and now AOL chief executive he’s busy fighting for the future of AOL, and putting quality news content is at the heart of the online giant’s turnaround strategy.
The numbers speak for themselves. 500 full-time journalists; over 3,000 freelance contributors … and growing. Many of them, according to Business Week, are veteran reporters and editors seeking refuge from a reeling print industry.
Armstrong and senior vice-president Marty Moe are determined to create what the latter calls ‘the newsroom of the future.’ That means creating original content with the power to drive high online traffic … and the ads that will, they believe, follow.
It’s reported that one way their newsroom stands out is the prominent display of web analytics statistics, so all journalists can see at a glance exactly what is working – and what’s not.
Full story: Business Week
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