Media business management
While most of our training is directed at journalists and other editorial staff, we also offer courses in other media disciplines.
Many state broadcasters who once dominated news coverage in a country, no longer have that luxury with international broadcasters, local start-ups, and even YouTube competing for their viewers.
In an increasingly competitive media environment, the decisions that media managers make are vital to maintaining an edge over rivals. Good management and leadership skills are essential to achieving this edge.
We provide training in media advertising, human resources, marketing and planning, either for those working at departmental level, or for top-line managers, divisional and board directors who need to acquire a specific or broad range of skills.
We have a strong track record in this area. Our consultation work to help broadcasting chiefs in Botswana restructure the state TV service included a training package. Over a two-year period our trainers provided leadership coaching for senior staff and skills development for journalists, creative and technical staff.
The result of the restructuring was broader news coverage and improved reporting quality. Sport and business reporting sections were introduced to news coverage for the first time, with the schedule now including audience participation 'chat shows' and live outside broadcasts.
Other clients have included Al Jazeera, the Doha based broadcaster, which has grown massively over the past decade, launching a massively successful English language channel. We have also worked with the Namibian Broadcasting Corporation following the country's independence.
We advised the South African Broadcasting Corporation (SABC) on operating in a post-apartheid era, in the run-up to the first free elections in 1994. Our work with SABC continues. Recent support has included a series of training programmes designed to develop news management.
Our work with SABC continues. Recent support has included a series of training programmes designed to develop news management.