One million refugees have been welcomed into Germany since the Russian invasion who aside from being far from home have lost contact with their community and information in their native language.
Thomson Media’s City to City project links independent regional journalists in Ukraine with their German counterparts to help them produce content for the Ukrainian diaspora but also people remaining in the war-torn state.
Research suggests that there is a large appetite from Ukrainians living in Germany for news that isn’t focussed solely on the devastating consequences of war but about everyday life in Ukraine. A requirement also shared by those still living in the country. The main focus is on audio journalists, those producing podcasts, working on radio shows or music productions and blogs.
Expertise is being provided by staff from Germany’s largest radio group RTL who will share their insights on audience reach, measurements and analytics as well as content production. Media City to City is a programme run in partnership with the Lviv Media Forum (LMF) and funded by the German Ministry of Foreign Affairs (MFA)