Thomson Insight
Thomson Insight is the research and evaluation function of Thomson. It brings together applied research and data-led analysis to help organisations understand complex media environments, assess what is working and identify where support is needed.
What it does
Applied research
We generate new, practice-oriented knowledge on media systems, audiences and information environments, focused on the needs and realities of independent media. This evidence is used to inform and improve the design of support, programmes and strategies.
Evaluation
Assessment of programmes, interventions and approaches to understand what is working, what is changing and what can be improved.
Research to inform product and service development for media
We support media organisations to design, test and refine new products, services and content models, using research, audience insight and experimentation to strengthen relevance, engagement and sustainability.
Main focus areas
Media viability and organisational resilience
How independent media sustains operations, adapt to political and economic pressure and build long-term financial and organisational resilience.
Information manipulation and disinformation
How narratives are created, spread, and amplified, and what approaches are effective in countering disinformation in in complex information environments.
Audiences & Media and Information Literacy
How audiences access, interpret and respond to information and how media organisations can better engage and build trust across different contexts.
Innovation and organisational change
How media organisations test and adapt new products, formats and revenue models in response to technological change and shifting audience behaviour.
Thomson Insight in Practice
Examples of research and evaluation work produced across Thomson’s programmes and thematic areas.
