Dr Gerry Power is Partner and Managing Director at Purpose, based in London.
For more than 25 years, he has designed and directed multi-country global impact, measurement and learning studies on narrative change, campaigns, communication strategy, creative execution, and public opinion for multi-laterals (British Council, UNICEF, UN Women, WHO), foundations (Bill & Melinda Gates Foundation, Democracy Fund, Luminate, Wellcome Trust) and NGOs (BRAC, HIVOS, SightSavers).
His work has had a particular focus on prejudice, equality and social justice.
Gerry was formerly Chief Research Officer at M&C Saatchi World Services. He also served as Director of Research and Learning at BBC Media Action, establishing an award-winning global research network across Africa, Asia and the Middle East. He was Vice President with Magid Associates, the media research and consulting firm in New York and London.
He has received the Communication Research as Collaborative Practice Award from the International Communication Association and the Global Reith Award for Professional Services from the BBC Global News Division.
Gerry Holds a PhD in Communication Theory and Research from the Annenberg School for Communication and Journalism at the University of Southern California.