Tanya Joseph



Tanya Joseph is a marketing and communications professional who has a particular expertise in behaviour change. She is the architect of This Girl Can, a campaign designed to encourage more women and girls to get active.

She has spent her entire professional life in communications, starting as a journalist before becoming a press secretary initially to the UK's Lord Chancellor and then the Prime Minister, a role she held for more than four years.

In 2003 she left the Civil Service to join the world of consultancy including senior roles at international agency Grayling, in-house at Tesco and Sport England. She is currently Director of the brand consultancy, Tanya Joseph Consulting.

Tanya is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and Director of Campaigning for Women in Advertising and Communications, London (WACL). 

Explore our projects across the globe