Tanya Joseph is a marketing and communications professional who has a particular expertise in behaviour change. She is the architect of This Girl Can, a campaign designed to encourage more women and girls to get active.
She has spent her entire professional life in communications, starting as a journalist before becoming a press secretary initially to the UK's Lord Chancellor and then the Prime Minister, a role she held for more than four years.
In 2003 she left the Civil Service to join the world of consultancy including senior roles at international agency Grayling, in-house at Tesco and Sport England. She is currently Director of the brand consultancy, Tanya Joseph Consulting.
Tanya is a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and Director of Campaigning for Women in Advertising and Communications, London (WACL).